Search engine optimisation

Trevor is working on optimising a client's website for search engines, and I am helping out to learn more about SEO. Yesterday, we went through the Google AdWords keyword planner tool, providing information on the website's landing page and the keywords we thought might be useful to optimise for. The planner then provides a list of related words, the amount of searches for those words, and the amount of competition for optimisation. This way you can get a good idea of which keywords will be good to optimise for; the best ones tend to be highly searched terms with low to medium competition. We made a list of words and pages on the site to optimise for, and we should be starting that today.