Myself and Trevor have continued with the SEO project for Babyzone.ie and we've got some good results already. For many products, the site wasn't showing up in Google searches at all. However, with a little skillful manipulation of keywords, meta tags, alt tags, and content text, several of the products are now showing up in the top ten and top five in Google. Some are even at number one or two, such as the Baby Elegance Pebble travel system.
The key here is not to overload the page with keywords - over 3% or 4% will make the search engines suspicious! The key is really to create high quality content that people want to read, rather than horrible text littered with keywords. Making good heading tags is important as well, so that Google knows which text is the most important. Adding emphasis (eg <em> or <strong> tags) will also pinpoint the words that Google should be looking for.
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